Your business online, if pushed correctly, can be everywhere. Search engines can find you on an iPad in a restaurant in Berlin but your company location might be in Dublin.
- Online, your content now defines you.
- You are discovered online.
- Trust is created online.
- A small brand can be global online.
- People buy online.
- Content is consumed online.
So, what are the 5 things you need to know to grow your business online?
This includes the following:
Your website is your online brochure to your whole business online. If you don’t get it right, users will move onto the next company.
Google highly values blogs, and really I can’t say this enough. Fresh content on your website once a week will help you grow your rankings. Become an industry leader through your blogging online, this works especially well for B2B?
- Social Media
Social media is great, I love it, and so does Google. Use channels that are relevant to your target market and create great content for your business online.
- Content Is King
Content is king. Produce lots of it and make sure it’s of high quality. I actually don’t need to say anymore.
- Responsive Design
Make sure your website is built for mobile and tablet devices through responsive design.
It’s a long-term game
Remember, when it comes to online marketing, repetition is a conviction, it’s not going away.