How to Build a Customer Persona: The Complete Guide

Menu Menu Tagged with: One of the foundations of digital marketing is persona-based marketing. Customer personas that portray your prospects and customers are frequently used in advertising, sales, the design of websites and software, and in shareholder communications.Knowing how to meet the demands and interests of your target customers gives you a significant competitive edge …

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How to Conduct SWOT Analysis

Menu Menu Tagged with: A SWOT analysis is a method for evaluating your company’s internal strengths (S) and weaknesses (W), as well as external opportunities (O) and threats (T). This information can be used in your organisational planning to help you reach your objectives.It allows you to target particular areas and identify activities that can …

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