A customer journey (CJ) map is a visual representation of the customer’s end‐to‐end interaction with the business. There are different types of customer journey maps and they can take the form of a graph, infographic, or Excel spreadsheet.
A SWOT analysis is a method for evaluating your company’s internal strengths (S) and weaknesses (W), as well as external opportunities (O) and threats (T)
Customer personas that portray your prospects and customers are frequently used in advertising, sales, the design of websites and software, and in shareholder communications.
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