Menu Menu Tagged with: One of the foundations of digital marketing is persona-based marketing. Customer personas that portray your prospects and customers are frequently used in advertising, sales, the design of websites and software, and in shareholder communications.Knowing how to meet the demands and interests of your target customers gives you a significant competitive edge …
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Menu Menu Tagged with: Touchpoints aren’t enough to produce a 1.7x revenue growth that a customer journey map promises. You need the right components for it to work. A customer journey (CJ) map is a visual representation of the customer’s end‐to‐end interaction with the business. Here, end‐to‐end means from the moment they hear about your …
Menu Menu Tagged with: A SWOT analysis is a method for evaluating your company’s internal strengths (S) and weaknesses (W), as well as external opportunities (O) and threats (T). This information can be used in your organisational planning to help you reach your objectives.It allows you to target particular areas and identify activities that can …
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