Online Marketing: Do you have to be an expert to be active? Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing: Search Engine Optimisation Content Marketing Social Media Marketing Search Engine Optimisation SEO is a
Facebook vs. Twitter: Who wins the battle for our social attention? Twitter and Facebook: Competing or completely different? This year, Facebook founder & CEO Mark Zuckerberg used an earnings conference call to reaffirm Facebook’s grand vision, saying it was about “connecting everyone & improving the world through sharing.” Twitter CEO Dick Costolo also talks
In an ever increasingly competitive environment SMEs have to find new and innovative ways to differentiate themselves from their competitors. They must build strong relationships and enhance the marketing power of their business. Social media is becoming or at this stage is the best way to get closer to and engage with customers at
Why YouTube! Working hard creating content, then you are probably aware how powerful video content has become. Trying to convey a message of product or service has never been easier. Increasing awareness of your brand presence has never been easier and all of it can be done in minutes. Beware you don’t want to
Why local businesses need high-quality local SEO? Your site’s position in Google’s search results is determined based on hundreds of variables all derived from the content on Google’s index. SEO (search engine optimisation) is one of the ways we can help improve your rankings. Here are some other key factors that will help you.
Your business online, if pushed correctly, can be everywhere. Search engines can find you on an iPad in a restaurant in Berlin but your company location might be in Dublin. Online, your content now defines you. You are discovered online. Trust is created online. A small brand can be global online. People buy
Local SEO So why localise? Let’s start with what is localisation and why it’s essential for your business. One thing people forget is that when you search on Google searches appear based on your location and not in the next country or a restaurant in Bali if you are based Dublin. You dig! So