Aweb Digital Resources

How to Create a Customer Journey Map

A customer journey (CJ) map is a visual representation of the customer’s end‐to‐end interaction with the business. There are different types of customer journey maps and they can take the form of a graph, infographic, or Excel spreadsheet.

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How to Conduct SWOT Analysis

A SWOT analysis is a method for evaluating your company’s internal strengths (S) and weaknesses (W), as well as external opportunities (O) and threats (T)

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