They focused on blending offline and online learning, and we wanted to build a platform that would help them best in this endeavour. We started with a redesign using Figma and put in a content framework, complete with video integrations and FAQ sections. We helped them facilitate the partnership with Humm and integrated it onto the website, along with a full-fledged Learning Management System from LearnDash that provided them with the easy to manage, scalable solution to host their immersive online classes. Our digital marketing team began researching the market, employing SEO tactics and content strategies to improve its visibility and bridge the gap between its competitors on the Google SERP. APEC continues to be our happy client and constantly sets benchmarks in the fitness industry.