Certa

Defining

Digital

Landscape

for

Dependable

Home

Heating

and

Multi-Industry

Needs

How Information & Resource Experts Undergo Digital Facelift

Our Mission

To empower Certa Ireland with innovative digital solutions that streamline operations, enhance customer satisfaction, and drive sustainable growth. Our commitment was to transform their digital presence, ensuring efficiency, and reliability.

Challenges

Certa Ireland approached us with the goal of enhancing their digital landscape to improve operational efficiency, elevate their brand presence, and boost customer engagement through strategic digital solutions.

The Aweb Approach

User Journey Map

Objective
Understand and optimise the customer experience from initial contact to post-purchase support

Detailed Mapping
Analysed the complete user journey, identifying touchpoints and potential pain points

Customer Insights
Gathered data through customer feedback and analytics to understand user behaviour and preferences

Streamlined Experiences
Implemented changes to create a seamless, intuitive journey for users, from browsing products to placing orders and receiving support

Brand Identity

Objective
Develop a cohesive and impactful brand identity that resonates with Certa’s values and mission

Brand Audit
Conducted a thorough analysis of Certa’s existing brand perception and market position

Visual Identity
Designed a modern, cohesive visual identity including a new logo, color scheme, typography, and imagery that reflects Certa’s commitment to reliability and innovation

Brand Guidelines
Created comprehensive brand guidelines to ensure consistent application across all marketing materials and platforms.

Website Development

Objective
Build a user-friendly, responsive website that effectively communicates Certa’s offerings and enhances user engagement.

Brand Audit
Developed a mobile-friendly website ensuring optimal performance on all devices

Visual Identity
Designed an intuitive layout that simplifies navigation and improves the overall user experience

Brand Guidelines
Implemented a robust CMS allowing Certa to easily update and manage website content

Brand Guidelines
Integrated SEO best practices to enhance search engine visibility and drive organic traffic

The Results

Enhanced User Experience

The user journey map allowed us to identify and address pain points, resulting in a smoother, more satisfying customer experience. This led to increased customer retention and higher satisfaction rates.

Stronger Brand Presence

The new brand identity elevated Certa’s market presence, making their commitment to quality and sustainability more apparent. This strengthened brand loyalty and attracted new customers.

Improved Digital Engagement

The new website significantly improved user engagement metrics, including increased time on site, lower bounce rates, and higher conversion rates. The responsive design and SEO optimisation drove more organic traffic and enhanced overall site performance.

Achieved Outcomes

Transformed Digital Presence

The comprehensive digital strategy and execution transformed Certa’s online presence, aligning it with their business goals and customer expectations.

Increased Customer Satisfaction

The streamlined user journey and enhanced website functionality led to higher customer satisfaction and engagement.

Sustainable Growth

The strong brand identity and improved digital infrastructure positioned Certa for sustainable growth, supporting their long-term business objectives and market expansion.

REDEFINING FUTURE

By redefining Certa Ireland’s digital landscape, we delivered solutions that not only met their immediate needs but also provided a solid foundation for future growth.

Bottom line

Our strategic approach to user experience, brand identity, and website development ensured that Certa remains at the forefront of the energy solutions market, continuing to deliver dependable services to their diverse clientele.

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