siam thai

Malahide, Dundrum and Rathmines

360

Degree

Digital

Uprising

of Legacy

Thai

Restaurant

Dublin,

Ireland

Known for its authentic Thai cuisine and exceptional dining experience, Siam Thai has been a favourite among Dubliners for years and generations. The restaurant is dedicated to providing high-quality food and service, creating memorable experiences for its patrons.

Over the years, it has established itself amongst regulars at the affluent Malahide location while serving as a go-to Thai restaurant in the city centre of Dundrum. It has a fairly new location in Rathmines that caters to young, urban, hip, and chic guests. They are also known to host corporate events and private celebrations all year round, with each location offering its own unique touch and experience.

Our Mission

To elevate Siam Thai’s digital presence and engagement through comprehensive digital strategies that enhance their online visibility, customer interaction, and overall brand experience.

Challenges

Siam Thai approached us with the aim of modernising their digital presence to attract new customers, retain loyal patrons, and stay competitive in the bustling Dublin restaurant scene. They needed a cohesive digital strategy encompassing website development, social media, SEO, content creation, and email marketing.

The Aweb Approach

Website Development

Objective
Build a responsive and user-friendly website to showcase Siam Thai’s offerings and enhance the online ordering experience

Responsive Design
Developed a mobile-friendly website to ensure optimal performance on all devices

User-Centric Interface
Designed an intuitive layout for easy navigation, highlighting the menu, locations, and online reservation system

SEO Integration
Implemented SEO best practices to improve search engine visibility and drive organic traffic

Online Ordering System
Integrated a seamless online ordering and reservation system to boost convenience for customers

Social Media Marketing

Objective
Increase brand awareness and customer engagement through strategic social media campaigns

Platform Optimisation
Created and optimised profiles on key social media platforms including Facebook, Instagram, and Twitter

Content Strategy
Developed a content calendar featuring regular posts, stories, and interactive content to engage followers

Advertising Campaigns
Launched targeted social media ad campaigns to attract new customers and promote special offers and events

Community Engagement
Actively engaged with followers through comments, messages, and user-generated content to build a loyal community.

SEO (Search Engine Optimization)

Objective
Enhance online visibility and attract more organic traffic to Siam Thai’s website

Keyword Research
Conducted thorough keyword research to identify relevant search terms and phrases

On-Page Optimization
Optimised website content, meta tags, and headings to align with targeted keywords

Local SEO
Focused on local SEO strategies to improve visibility in search results for specific Dublin locations

Performance Tracking
Monitored and analysed SEO performance to make data-driven adjustments and improvements

Content Strategy & Creation

Objective
Develop compelling and engaging content to attract and retain customers

Brand Storytelling
Crafted engaging stories and articles that highlight Siam Thai’s history, values, and unique offerings

Visual Content
Produced high-quality images and videos showcasing dishes, restaurant ambiance, and events

Blog Integration
Integrated a blog section on the website to share recipes, cooking tips, and cultural insights

Regular Updates
Ensured consistent content updates to keep the audience engaged and informed

Email Marketing

Objective
Strengthen customer relationships and drive repeat business through targeted email campaigns

Brand Storytelling
Built and segmented a comprehensive email list of customers and subscribers

Campaign Development
Created personalised email campaigns promoting special offers, events, and new menu items

Automation
Implemented automated email workflows for welcome messages, birthday greetings, and feedback requests

Performance Metrics
Tracked email campaign performance to optimise open rates, click-through rates, and conversions

The Results

Enhanced Online Presence

The new responsive website, combined with effective SEO strategies, significantly improved Siam Thai’s online visibility and user experience, leading to increased traffic and online orders.

Increased Social Media Engagement

Targeted social media marketing efforts resulted in higher engagement rates, a growing follower base, and improved brand awareness across key platforms.

Improved SEO Performance

Optimised content and local SEO strategies boosted Siam Thai’s rankings in search results, driving more organic traffic to the website and increasing footfall in the restaurants.

Achieved Outcomes

Transformed Digital Presence

Our holistic digital strategy and execution transformed Siam Thai’s online presence, aligning it with their business goals and customer expectations.

Increased Customer Satisfaction

Enhanced website functionality and engaging social media and email campaigns led to higher customer engagement and satisfaction.

Sustainable Growth

The strong digital foundation and strategic marketing efforts positioned Siam Thai for sustainable growth, supporting their long-term business objectives and market expansion.

Bottom line

By redefining Siam Thai’s digital landscape, we delivered solutions that not only met their immediate needs but also provided a solid foundation for future growth. Our strategic approach to website development, social media, SEO, content creation, and email marketing ensured that Siam Thai remains at the forefront of Dublin’s dining scene, continuing to deliver exceptional experiences to their patrons.

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