SK Pharmteco, the customer-facing team that includes SK Biotek, AMPAC Fine Chemicals, AMPAC Analytical, and Yposkesi, is a reliable partner in the pharmaceutical industry. Specialising in the production of APIs and intermediates, viral vectors for gene and cell therapies, registered starting materials, and analytical services, SK Pharmteco prioritises safety and quality in all its operations.Â
The
Challenge
SK Pharmteco recognized the opportunities for growth online and sought the proper approach to raise brand awareness. They aimed to perfect their digital marketing strategy by creating a website that allowed customers to browse through their products and services with ease. It was our job to provide them with SEO-friendly content and a user-friendly website design. The work was completed by Aweb’s dedicated team of strategists and developers.Â
Challenges
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The existing website and backend systems were outdated and lacked scalability. We integrated modern technologies while maintaining continuity with legacy systems with careful planning and execution. Â
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Innovations for Growth
With Research and Development centers in Ireland, the US, and Korea, and a highly skilled team approved by global regulatory agencies, SK Pharmteco needed a great website to be the face of their brand.
Digital Experience Unveiled
Aweb’s team of developers built a robust, scalable website tailored to SK Pharmteco’s needs. The site was designed to handle a high volume of traffic and provide detailed information about their wide range of services and products.Â
The design focused on creating an intuitive and visually appealing interface. The easy-to-navigate UI ensures that customers can effortlessly find the information they need, enhancing overall user satisfaction.Â
Backed by optimized content created with insights from SK Pharmteco, the new website not only attracts but also retains visitors, converting them into loyal customers. The seamless integration of UX/CX principles ensures a smooth and engaging user journey from start to finish. Â
The SEO-friendly content and user-friendly design significantly improved SK Pharmteco’s online visibility, leading to a substantial increase in web traffic.Â
The intuitive interface and optimized content led to higher user engagement and satisfaction, reducing bounce rates and increasing the time spent on the site.Â
The improved online presence and user experience translated into a growing customer base, with more inquiries and conversions from potential clients.
Bottom line:
The collaboration between SK Pharmteco and Aweb Digital resulted in a significant online presence, showcasing their expertise and commitment to safety and quality. The new website serves as a powerful tool for growth and customer engagement in the competitive pharmaceutical industry.
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